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Former NFL Player, Coach.
Athletic Director.
Mentor. Author. Speaker.

From the Field to
the Front Office

The Icon Sports Group brings 30+ years of playing, coaching, and athletic administration experience directly to high school and small college programs — through hands-on professional development for coaches and athletic staff.

Derrick Burroughs, Founder of The Icon Sports Group
Derrick BurroughsFounder, The Icon Sports Group

The Track Record

Four Decades on the Field, the Sideline, and in the Front Office

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Overall NFL Draft Pick
Buffalo Bills, 1985
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Raised Through
Athletic Fundraisers
$0
Operational Budgets
Managed
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NCAA Division II
All-Conference Players Coached
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Division II Players
Signed by the NFL

Professional Development

For The Developing Professional

Derrick Burroughs brings four decades of playing, coaching, and athletic administration experience directly to your program — hands-on professional development grounded in what actually works, day to day, for the people running your department.

Program Culture & Leadership

Building a winning culture from the ground up — the same approach used to turn a winless program into a consistent winner — covering staff standards, accountability, and athlete development.

Budget & Operations Management

Practical guidance on running a department's finances — from multi-million dollar operating budgets to lean small-college realities — grounded in real administrative experience.

Compliance & Policy Development

Establishing the policies, procedures, and academic standards that keep programs eligible, organized, and protected — grounded in direct NCAA Division II administrative experience.

Fundraising & Community Partnerships

Strategies for building the outside relationships and fundraising engines that support a program's growth — proven through more than a million dollars raised across his career.

Athletic Administration

The full scope of running a department day to day — staffing, scheduling, facilities, and reporting — drawn from years of direct experience as a Division II Athletic Director.

Diversity & Inclusion

Practical strategies for building inclusive programs and staffs — informed by Derrick's Diversity & Inclusion certification from Cornell University and years of hands-on administrative experience.

For Head Coaches & Athletic Directors · High School and Small College Programs

Bring The Icon Sports Group
to Your Program

Tell us about your program and we'll follow up to discuss the right fit.

Derrick Burroughs speaking

Speaking Engagements

A Story of Setback, Comeback, and Command — Told by Someone Who Lived It

From a first-round NFL draft pick to rebuilding a program from the ground up, Derrick brings a first-person account of adversity, leadership, and reinvention to conferences, banquets, and staff retreats.

The Comeback Mindset

Lessons from an NFL career and a program turnaround — on overcoming setbacks and leading through adversity.

From Athlete to Administrator

What the transition from playing to coaching to running a department actually looks like — for athletes and staff navigating their own next chapter.

Building a Winning Culture

How to turn a struggling program around — the same approach used to rebuild a winless program into a consistent winner.

Book Derrick to Speak

About Derrick Burroughs

A native of Mobile, Alabama, Derrick Burroughs built his reputation at the University of Memphis, where he earned All-Conference honors, was named Defensive Player of the Year, and was tapped Defensive MVP of the 1985 Blue-Gray All-Star Game before playing in the Senior Bowl. That performance carried him into the first round of the 1985 NFL Draft — 14th overall to the Buffalo Bills — until a career-ending neck injury forced an early retirement from the game he loved.

He turned that setback into a new mission. Burroughs holds a degree in Criminal Justice/Criminology from Memphis, a Master's in Sports Science from the United States Sports Academy, and a Diversity & Inclusion certification from Cornell University — credentials that helped earn him induction into the University of Memphis Athletic Hall of Fame in 2024.

What followed was 28 years of coaching across the NFL, NFL Europe, USFL Arena Football, and the XFL — including five years in the NFL's minority coaching internship program with the Bills, Vikings, and Colts, plus stops at HBCUs including Jackson State, Alabama State, Clark Atlanta, Stillman College, and Knoxville College.

"Have a genuine passion for athletics — love what you do, and you'll never work a day in your life. Make sure every athlete is an ambassador for their college or university. And above all, educate and graduate — full investment in the success of student-athletes, on and off the field."

Derrick's guiding philosophy as an athletic administrator

That same drive to build something lasting extends beyond the field. Derrick has organized marquee events including the Bruce Smith Super Bowl Celebrity Gala, the Penny Hardaway USA Olympic Basketball Celebration, and the Dave Stewart Annual Christmas Toy Drive — and at Lane College, revitalized the athletic Hall of Fame into one of the program's premier fundraising events. Today, that same experience channels into The Icon Sports Group's professional development work with the next generation of coaches and athletic administrators.

Derrick Burroughs career highlights
Derrick Burroughs
1980–1985Defensive Back, University of Memphis
1985NFL Draft — Buffalo Bills, 14th Overall
1985–1991Defensive Back, Buffalo Bills, until career-ending injury
1998Asst. Coach, Amsterdam Admirals (NFL Europe)
1998–1999Minority Coaching Internship, Indianapolis Colts (NFL)
1999Asst. Coach, Berlin Thunder (NFL Europe)
2000–2002Asst. Coach & Director of Football Operations, Memphis Maniax (XFL)
2001Minority Coaching Internship, Buffalo Bills (NFL)
2005Asst. Coach & Defensive Coordinator, Clark Atlanta University
2006Inducted, City of Prichard, Alabama Hall of Fame
2006Minority Coaching Internship, Minnesota Vikings (NFL)
2007Asst. Coach, Stillman College
2008Asst. Coach, Alabama State University
2008–2009Asst. Coach, New York Sentinels (UFL)
2010–2014Head Football Coach & Director of Athletics, Lane College
2014Asst. Head Coach & Defensive Coordinator, Jackson State University
2015–2019Head Football Coach & Director of Athletics, Lane College
2019–PresentDirector of Athletics, Lane College
2023Inducted, University of Memphis Hall of Fame
2026Inducted, City of Mobile Hall of Fame
1993Founder, The Icon Sports Group
Erased From History, by Derrick Burroughs

The Book

Erased From History

Written by Derrick Burroughs

A first-round NFL draft pick for the Buffalo Bills, Derrick's playing career was cut short by a paralyzing neck injury in a 1989 game against the Houston Oilers. But this book is about far more than football — it follows his life from childhood to today, confronting the athletic, academic, family, and personal milestones that felt overlooked or forgotten along the way, and the painful detours he took while searching for peace. It's an honest reckoning that leads, ultimately, to reconciliation — with his past, and with the people closest to him.

Get the Book

Available now on Amazon

Get In Touch

Ready to Bring
The Icon Sports Group
to Your Program?

Tell us a bit about your school, your role, and what you're looking for — professional development, a speaking engagement, or something else entirely — and we'll follow up to talk through next steps.

Prefer email? Reach us directly — dburroughs@theiconsportsgroup.com

What Are You Interested In?